Interview with Kerstin Schneider, Harper's Bazaar
25/02/2019

Sustainability is the Future of Fashion

None

Berlin Fashion Week celebrated another successful start into a new fashion year in January. In addition to numerous side events and inspiring fashion shows, the topic of sustainability was also on the Fashion Week agenda. The Fashion Council Germany (FCG), which is committed to promoting young designers and Germany as a fashion location, has launched the "German Sustain Concept", a promotional programme that aims to spotlight the sustainable fashion movement in Germany and establish young design talents in this field on the market. Harper's Bazaar editor-in-chief Kerstin Schneider was part of the jury. We talked to her about the relevance of sustainability in fashion and the importance of Berlin as a fashion location.

You were on the jury of the German Sustain Concept this year. What does this award stand for and what significance does sustainability have in fashion?

Sustainability is the future of fashion. And this is exactly what German Sustain Concept stands for. I found it particularly interesting that each of the four winners had their own very special approach to this topic. For example, there was Working Titel, a label that produces completely plastic-free, or Lara Krude, who only works with local producers.

What significance does Berlin have in the international Fashion Week business and is Berlin relevant as a fashion location?

Berlin is important for providing a good platform for German or German-based designers to present their collections. Berlin Fashion Week is not about competing with Milan or Paris. Promoting local talent and the German fashion industry - that is what it's all about. Fashion is an economic factor and part of our culture!

Have you noticed any changes since Berlin Fashion Week 2007 first took place?

Yes, quite clearly. Designers like Odeeh or Rianna and Nina are now also known internationally. They sell in top online stores like Matchesfashion.com or in the best Japanese boutiques. German fashion and German design are on the radar now.

What do you wish for the future of Berlin Fashion Week?

More international audience and support from the city of Berlin. There are so many exciting locations that could be opened up to young designers - just like Milan, which opens the most beautiful palazzi to fashion.

By Julia Bruckmann

PDF
More images & downloads

Harper's Bazaar Editor-in-Chief Kerstin Schneider was part of the jury of the "German Sustain Concept" © HBM

„German Sustain Concept“: a programme to promote sustainable fashion © HBM

"Sustainability is the future of fashion. And this is exactly what German Sustain Concept stands for.", says Kerstin Scheider © HBM

„German Sustain Concept“: a programme to promote sustainable fashion © HBM

Related articles
Burda Style
Sewing Magazine Works with Blogger Marie Nasemann for Sustainability Special
Burda Style
Sewing Magazine Works with Blogger Marie Nasemann for Sustainability Special

With its latest issue in Germany, Burda Style is putting even greater focus on the topic sustainability with support of blogger Marie Nasemann, and at the same time launching a new sustainability column.

BurdaVerlag
Harper’s Bazaar features Yulia Navalnaya
BurdaVerlag
Harper’s Bazaar features Yulia Navalnaya

In an exclusive co-production with Harper’s Bazaar Russia, the April issue of the German fashion magazine will include a fashion shoot with Yulia Navalnaya, wife of Kremlin critic Alexey Navalny.

Harper's Bazaar
Rihanna graces the cover of all 26 international editions
Harper's Bazaar
Rihanna graces the cover of all 26 international editions

The September issue of German Harper’s Bazaar is published today with Rihanna as the cover model. Her front cover and extensive fashion shoot can be seen in all 26 international editions of Harper’s Bazaar.