In the recent European elections, anyone wishing to vote had to prove their identity. But how does it work in the digital world? And what is going wrong? A commentary by Botlabs CEO Ingo Rübe.
120 publishers, IT experts and representatives of agencies got together at Thunder Day in Hamburg to share their experience with Burda’s Thunder CMS. Only about one and a half years after its start, Thunder is a well-known player in the publishing and tech community. All seats were taken in the conference room at Hamburg’s Wälderhaus. Guests included representatives from publishing companies such as Axel Springer, Gruner + Jahr and Droemer Knaur, content marketing agencies such as fischerAppelt and The Digitale, as well as IT agencies that rely on Thunder.
Dialog on an equal footing
The day showed that Thunder has long expanded beyond the boundaries of the classical publishing industry: Messe München, the supermarket chain Woolworth in Australia, universities and many more need a system for professional publishing and rely on Thunder. Experts from different industries and more than ten countries got together at Thunder Day, making new contacts and sharing their experience with Burda’s CMS.
Thunder success stories
Staff members from The Digitale, a Telekom subsidiary, told the audience how they were able to develop a content marketing project successfully in only twelve weeks’ time thanks to Thunder. “Thunder has prevailed against many big enterprise content management systems in a full-scale strategic evaluation process with our client, and has set many benchmarks”, says Peter Bilz-Wohlgemuth, CTO of The Digitale, who is responsible for the CMS project.
Thunder generates business
The users talked about their projects with great enthusiasm, explaining how they are able to implement small projects at a very reasonable price based on Thunder: “For our agency, Thunder stands for cost efficiency, focussing of resources on customizing features, and a faster time to market”, said Wolfgang Leitner from the agency Zensations. He was able to accept smaller projects as well with the help of Thunder, which he had had to turn down before. More and more companies are recognizing the importance of Thunder and are building up their business based on Burda’s CMS, for instance by developing connections to third-party systems.
Many more Thunder Days to come!
“Besides publishers and agencies, other industries as well as universities took part in our first Thunder Day. Developers, managers and decision makers met on an equal footing, sharing an interest in advancing their business based on Thunder. This mix created a unique dynamic which we have not experienced at any other symposium”, says Ingo Rübe, CTO of Burda Magazine Holding and initiator of Thunder. Thunder Day will become a regular format and will certainly attract even more enthusiasts next year.”