Thunder Day 2017
11/29/2017

Thunder expands beyond publishing business

Thunder Day 2017
11/29/2017

Thunder expands beyond publishing business

120 publishers, IT experts and representatives of agencies got together at Thunder Day in Hamburg to share their experience with Burda’s Thunder CMS. Only about one and a half years after its start, Thunder is a well-known player in the publishing and tech community. All seats were taken in the conference room at Hamburg’s Wälderhaus. Guests included representatives from publishing companies such as Axel Springer, Gruner + Jahr and Droemer Knaur, content marketing agencies such as fischerAppelt and The Digitale, as well as IT agencies that rely on Thunder.

Dialog on an equal footing

The day showed that Thunder has long expanded beyond the boundaries of the classical publishing industry: Messe München, the supermarket chain Woolworth in Australia, universities and many more need a system for professional publishing and rely on Thunder. Experts from different industries and more than ten countries got together at Thunder Day, making new contacts and sharing their experience with Burda’s CMS.

Thunder success stories

Staff members from The Digitale, a Telekom subsidiary, told the audience how they were able to develop a content marketing project successfully in only twelve weeks’ time thanks to Thunder. “Thunder has prevailed against many big enterprise content management systems in a full-scale strategic evaluation process with our client, and has set many benchmarks”, says Peter Bilz-Wohlgemuth, CTO of The Digitale, who is responsible for the CMS project.

Thunder generates business

The users talked about their projects with great enthusiasm, explaining how they are able to implement small projects at a very reasonable price based on Thunder: “For our agency, Thunder stands for cost efficiency, focussing of resources on customizing features, and a faster time to market”, said Wolfgang Leitner from the agency Zensations. He was able to accept smaller projects as well with the help of Thunder, which he had had to turn down before. More and more companies are recognizing the importance of Thunder and are building up their business based on Burda’s CMS, for instance by developing connections to third-party systems.

Many more Thunder Days to come!

“Besides publishers and agencies, other industries as well as universities took part in our first Thunder Day. Developers, managers and decision makers met on an equal footing, sharing an interest in advancing their business based on Thunder. This mix created a unique dynamic which we have not experienced at any other symposium”, says Ingo Rübe, CTO of Burda Magazine Holding and initiator of Thunder. Thunder Day will become a regular format and will certainly attract even more enthusiasts next year.”

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Thunder Day in Hamburg

Thunder Day in Hamburg

Thunder Day in Hamburg

All seats were taken in the conference room at Hamburg’s Wälderhaus

Ingo Rübe, CTO Burda Magazine Holding

Julia Pradel, Community Managerin at Thunder, and Collin Müller, Head of Strategic Development

Christian Sattel, BurdaLife

Saskia Rettenbacher (Messe München) together with Johannes Haseitl (Undpaul) and Peter Bilz-Wohlgemuth (The Digitale)

The Thunder Team: Volker Killesreiter, Christian Fritsch, Daniel Bosen, Timo Welde, Julia Pradel, Collin Müller, Kristina Boric, Mladen Todorovic, Ingo Rübe

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