Hubert Burda Media is putting Leo Neugebauers sporting achievements and his role model status in the spotlight and is honouring him with the BAMBI 2025 Award in the Sport category.
Germany's most prestigious media award is expanding its digital activities. Following close cooperation in the past, Hubert Burda Media and TikTok are entering into an official partnership: the entertainment platform is the official and exclusive entertainment partner of BAMBI 2025. On the day of the awards ceremony, TikTok will livestream the red carpet to its 25 million users in Germany. The livestream will be produced by BAMBI's video partner, Prime Video. The TikTok community can watch live and up close on the TikTok channels @bambi_awards and @primevideode. Between 6:15 p.m. and 7:40 p.m., there will be exclusive insights and exciting interviews with the star guests and award winners on the red carpet. This opens up BAMBI to a new digital audience and greatly increases its visibility.
Under the hashtags #BAMBIAwards and #WhatToWatch, the TikTok community can find all BAMBI content bundled in one place. The four shortlisted nominees in the TikTok Awards' ”Creator of the Year” category will be at the BAMBI Awards 2025 to capture the spirit of the awards ceremony and bring it closer to their community. In addition to other marketing activities, the cooperation also includes a competition: BAMBI is giving away tickets to the coveted fan zone via TikTok through a special interactive CapCut campaign.
‘Together with TikTok, we are expanding our digital reach and connecting with young people on their preferred platform. The BAMBI Awards 2025 will thus become a multimedia experience for millions of young viewers in Germany and beyond.’
Julia Korn, press spokesperson for Hubert Burda Media
‘With the BAMBI Awards 2025, we are bringing the red carpet directly to the TikTok community – live, up close and full of entertainment. Under #BAMBIAwards and #WhatToWatch, our community celebrates the best moments: creative, interactive, up close and personal. We look forward to the awards ceremony and our first official partnership with Hubert Burda Media.’
Karsten Samland, Head of Publisher Management DACH at TikTok
An emotional moment at this year's awards ceremony will be the presentation of the award to the rising artist Zah1de. The talented dancer and singer from Berlin-Kreuzberg will receive the BAMBI 2025 Award in the Shooting Star category. Her career is one of the most impressive success stories of the digital age.
‘Zah1de is a phenomenon of our time that shows how strong attitude, cultural diversity and digital zeitgeist can merge into an ingenious pop identity.’
Alexandra Link, editor-in-chief of Digital Elle, Harper's Bazaar, Esquire, and member of the BAMBI jury
What began with the Lunatix Crew posting videos on TikTok quickly developed into a meteoric pop career. Today, @zah1de has more than 8.5 million followers on TikTok and has secured a firm place in the German music scene with hits such as ”Mona Lisa Motion” and ”Kotti D'Azur”. Her recipe for success: authentic lyrics about loyalty, fame and independence, paired with catchy beats and an unmistakable style.
Zah1de is more than an artist – she is a symbol of the opportunities offered by the digital age. Her story shows how creativity, authenticity and direct communication can inspire young people to pursue their dreams. Her career reflects the core values of the BAMBI Awards: celebrating visions, encouraging courage and providing fresh inspiration for the future of our society.
The BAMBI Awards ceremony will be streamed live from Bavaria Studios on November 13, 2025, at 8:15 p.m. The live broadcast is available free of charge on Prime Video for the first time. All Amazon customers can stream BAMBI without a Prime membership.
Since 1948, BAMBI has honoured personalities who touch Germany, achieve something special, and serve as role models. As a journalistic platform, BAMBI takes responsibility for society and makes the messages of the award winners visible – emotionally, profoundly, and digitally. This year, the award will be presented in more than 12 categories.
For the third time in a row, the BAMBI awards ceremony will take place in Munich, sponsored by the Bavarian State Chancellery. Streaming service Prime Video will once again broadcast the ceremony live as a media partner. As the official entertainment partner, the entertainment platform TikTok will stream the live broadcast from the red carpet. This year's official BAMBI partners are AIGNER, Chopard, Dr. Barbara Sturm, ELASTEN Trink-Kollagen, ELOTRANS reload, IhreApotheken.de, LLOYD, Schwarzkopf, and Yacht-Magazin. The ceremony is also supported by partners ANDECHSER NATUR, Augustiner-Bräu, Champagne Laurent-Perrier, Degussa, EDEKA, ipuro, JUVIA, L'Osteria, Nespresso, Staatl. Fachingen, and Südliche Weinstraße (Pfalz).
