BurdaStudios
11/04/2017

Word-of-Mouth gets more involved in influencer marketing

BurdaStudios
11/04/2017

Word-of-Mouth gets more involved in influencer marketing

Burda’s units Word-of-Mouth (WoM) and Tracdelight will work together even more closely from now on. Clients will have access to a combined network of about 138 000 WoM micro influencers with more than 48 million fans and followers and 1200 macro influencers from Tracdelight, genuine social media stars with more than 38 million fans and followers in total.


“These integrated services make us a full service provider for content and influencer marketing. We are currently the biggest service provider in Germany with such a combined network, which we use to market our clients’ products and spread their messages authentically and accurately”,

says Nina Zimmermann, managing director at BurdaStudios Publishing.


Focusing on the right influencers

The team finds suitable influencers based on more than 25 000 criteria such as social engagement, brand attributes and demography. The combined network of macro and micro influencers has already been used successfully for selected clients such as AEG (electronics), Dr. Wolff (cosmetics) and Hilcona (food).


“What makes us different form other service providers – apart from our size and our connection to strong brands – is, above all, that we check every single influencer’s activity and reach on the social web very thoroughly. In this way we ensure that there are also really influential users with 350 fans and followers on average among the micro influencers”,

explains Christina Dreher, head of WoM.


 

PDF

Related articles

Prettique
Burda Studios launches e-commerce start-up for jewelry
Prettique
Burda Studios launches e-commerce start-up for jewelry

BurdaStudios (Bunte.de, Tracdelight, Brands you love, among others) extends its e-commerce activities, launching an affiliate shopping platform for jewelry: Prettique.

Focus Online
#Lebenslauf2020 running challenge for Germany’s terminally ill children
Focus Online
#Lebenslauf2020 running challenge for Germany’s terminally ill children

While donations are slowing down, Oskar’s telephone hotlines never stand still - and neither does Marie Schulte-Bockum (BurdaForward). She initiated the charitable running challenge "Lebenslauf 2020" (Run for Life 2020).

BurdaPrincipal Investments
Vinted Donates €1 Million To Fight the Coronavirus
BurdaPrincipal Investments
Vinted Donates €1 Million To Fight the Coronavirus

Vinted, Europe’s largest online C2C marketplace dedicated to second-hand fashion, announced today that it is donating over €1 million to support the fight against COVID-19.