If a company invites you for an interview, then you’ve cleared the first hurdle in the application process. The #AskTheBoss series answers what happens next while providing a sneak peek into different departments.
Burda’s units Word-of-Mouth (WoM) and Tracdelight will work together even more closely from now on. Clients will have access to a combined network of about 138 000 WoM micro influencers with more than 48 million fans and followers and 1200 macro influencers from Tracdelight, genuine social media stars with more than 38 million fans and followers in total.
“These integrated services make us a full service provider for content and influencer marketing. We are currently the biggest service provider in Germany with such a combined network, which we use to market our clients’ products and spread their messages authentically and accurately”,
says Nina Zimmermann, managing director at BurdaStudios Publishing.
Focusing on the right influencers
The team finds suitable influencers based on more than 25 000 criteria such as social engagement, brand attributes and demography. The combined network of macro and micro influencers has already been used successfully for selected clients such as AEG (electronics), Dr. Wolff (cosmetics) and Hilcona (food).
“What makes us different form other service providers – apart from our size and our connection to strong brands – is, above all, that we check every single influencer’s activity and reach on the social web very thoroughly. In this way we ensure that there are also really influential users with 350 fans and followers on average among the micro influencers”,
explains Christina Dreher, head of WoM.