BurdaInternational has acquired the media business of the Swiss company Edipresse Group in Poland.
2,400 employees, 14 countries, 250 media brands: That's BurdaInternational in figures. But who exactly are the colleagues and what is it that keeps them busy? Whether it’s Asia, Africa or Europe – we regularly provide an insight into the different areas and topics of Burda's international colleagues. Join us on a world tour!
The March 2021 premiere of French division Burda Bleu’s bi-monthly Silence ça pousse! was named the “Best Magazine Launch of the Year” by the Alliance pour les Chiffres de la Presse et des Medias. The French alliance for press and media figures, an organisation responsible for certifying the circulations of newspapers and periodicals in France, is a highly respected authority in the industry. As such, the award is very significant, particularly in light of the many magazine launches in the French market last year. With an average circulation of nearly 80,000 copies, Silence ça pousse! has established itself as the new leader in newsstand sales in the garden magazine market. The launch issue sold a record-breaking 110,000 copies.
Gardening is one of the key content strands at Immediate Media, Burda’s media company in the UK: BBC Gardeners’ World Magazine is celebrating a huge milestone as its podcast was downloaded more than a million times in just over a year since its launch in November 2020. The podcast has proved a hit with gardeners around the world, with some 40% of listeners overseas. With 37 episodes over four series, the podcast features lively conversations about the many aspects and rich rewards of gardening, with Gardeners’ World Magazine regulars, horticultural experts and green-fingered celebrities. Popular themes have included gardening for mental wellbeing, sustainable gardening tips, houseplant know-how, and ways to grow the best veg in the smallest spaces.
“The launch of the magazine’s podcast, just as the nation discovered its lockdown love for gardening, has been the perfect way to bring nature into readers’ lives, wherever they are. Feelgood conversations full of tips and inspiration from familiar experts and celebrity gardeners have been our recipe for success – and brought a relaxing new dimension to the Gardeners’ World brand, now spanning TV to website, magazine and now podcast.”
Lucy Hall, BBC Gardeners’ World Magazine Editor
The podcast recently won the "Best Hobbies & Special Interest Podcast" at Media Voices’ Publisher Podcast Awards in London.
