Please find below our statement on the processing of personal data by our company in accordance with the legal requirements, especially with the EU General Data Protection Regulation (GDPR - available at http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A32016R0679).
I. General information
1. Definition of main terms
2. Scope of validity
3. Controller
4. Data protection officer
II. Itemisation of data processing operations
1. General Information about the data processing operations
2. Accessing our services
3. Newsletter subscriptions
4. Data for the application process
5. Sending press releases and information
6. Customer feedback
7. Burda Running Challenge 2020
8. Tracking & usage analysis
9. Social media plug-ins
III. Rights of data subjects
1. Right to object
2. Right to access
3. Right to rectification
4. Right to erasure ("right to be forgotten")
5. Right to restriction of processing
6. Right of data portability
7. Right to withdraw consent
8. Right to lodge a complaint
This section of the privacy statement contains information on the scope of validity, the person responsible for data processing, the data protection officer and data security. It also begins with a list of definitions of important terms used in the data privacy statement.
Browser: Computer program used to display websites (e.g., Chrome, Firefox, Safari)
Cookies: Text files which the web server places on the user's computer by means of the browser which is used. The stored cookie information may contain both an identifier (cookie ID) for recognition purposes and content data, such as login status or information about websites visited. The browser sends the cookie information back to the web server with each new request upon subsequent repeat visits to these sites. Most browsers accept cookies automatically. Cookies can be managed using the browser functions (usually under "Options" or "Settings"). The storage of cookies may be disabled in this way or it may be made dependent on the user’s approval in any given case or otherwise restricted. Cookies may also be deleted at any time.
Third countries: Countries outside the European Union (EU)
GDPR: Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), available at http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A32016R0679
Personal data: Any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiling: Any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Services: Our offers to which this data privacy statement applies (cf. Scope of validity).
Tracking: The collection of data and their evaluation regarding the behaviour of visitors in response to our services.
Tracking technologies: Actions can be tracked either via the activity records (log files) stored on our web servers or by collecting data from end devices via pixels, cookies or similar tracking technologies.
Processing: Any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Pixel: Pixels are also called tracking pixels, web beacons or web bugs. These are small, invisible graphics in HTML emails or on websites. When a document is opened, this small image is downloaded from a server on the Internet and the download is registered there. This allows the operator of the server to see if and when an email has been opened or a website has been visited. This function is usually carried out by calling up a small program (JavaScript). Certain types of information can be detected on your computer system in this way and shared, such as the content of cookies, the time and date of the visit, and a description of the page on which the tracking pixel is located.
This data privacy statement applies to the following offers:
- our website Burda Corporate Website, most notably available at www.burda.com
- whenever reference is made to this data privacy statement from one of our offers (e.g., websites, subdomains, mobile applications, web services or integrations in third-party websites), regardless of the way in which it is accessed or used
All these offers are also collectively referred to as "services".
The following party is responsible for the processing of data in relation to the services, i.e., this is the person who determines the purposes and means of processing personal data:
Hubert Burda Media Holding Kommanditgesellschaft
Arabellastraße 23
81925 Munich, Germany
Tel.: +49/89/9250-0
email: info@hubert-burda-media.com
Our data protection officer can be contacted under the data given in paragraph 3, for the attention of the data privacy department or via hbm@datenschutzanfrage.de.
This section of the data privacy statement contains detailed information about the processing of personal data in the context of our services. The information is subdivided for greater clarity into certain functions in connection with our services. In case of the normal use of the services, different functions and therefore also different processing operations can be implemented consecutively or simultaneously.
The following applies to all the processing operations listed below, unless stated otherwise:
a. No obligation to provide personal data & consequences of failure to provide such data
The provision of personal data is not required by law or contract, and you are under no obligation to provide any data. We will inform you during the data entry process when personal information needs to be provided for the relevant service (e.g., by indicating "mandatory fields"). In cases where the provision of data is required, the consequence of not providing data will be that the service in question cannot be provided. Otherwise, failure to provide data may result in our inability to provide our services in the same form and quality.
Online application portal: If you do not provide the data required, you will not be able to submit an online application. All other information is voluntary and has no effect on the selection of applicants.
b. Consent
In various cases, you may also grant us your consent to the further processing of data (or some of the data, where applicable) in connection with the operations listed below. In this case, we will inform you separately in connection with the submission of the respective declaration of consent about all the procedures and the scope of the consent and about the purposes which we pursue in these processing operations. The processing operations based on your consent are therefore not listed again here (Art. 13, subs. 4, GDPR).
c. Transfer of personal data to third countries
When we send data to third countries, i.e., countries outside the European Union, the data are then transmitted strictly in compliance with the statutory conditions of admissibility.
If the transmission of the data to a third country does not serve the purpose of fulfilling our contract with you, if we do not have your consent, if the transmission is not required for the establishment, exercise or defence of legal claims, and if no other exemption applies under Art. 49 GDPR, we will only transmit your data to a third country if in possession of an adequacy decision pursuant to Art. 45 GDPR or appropriate safeguards under Art. 46 GDPR.
One of these adequacy decisions is the Commission Implementing Decision (EU) 2016/1250 of 12.07.2016 on the "EU-US Privacy Shield" for the USA. The level of data protection is generally considered to be appropriate according to Art. 45 GDPR for transfers to companies which are certified under the EU-US Privacy Shield.
Alternatively or additionally, safeguards under Art. 46 subs. 2 c) GDPR through the conclusion of the EU standard data protection clauses adopted by the European Commission with the receiving body provide appropriate safeguards and an adequate level of data protection. Copies of the standard EU data protection clauses are available on the website of the European Commission at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
d. Hosting at external service providers
Our data processing work is carried out to a large extent with the involvement of hosting service providers who provide us with storage space and processing capacities at their data centres and who also process personal data on our behalf according to our instructions. It may be the case that personal data are transmitted to hosting service providers in respect of all of the functions listed below. These service providers process data either exclusively in the EU or subject to guaranteed levels of data protection which we have put in place based on the standard EU data protection clauses (cf. subsection c.).
e. Transmission to government authorities
We send personal information to government authorities (including law enforcement agencies) when required to fulfil a legal obligation to which we are subject (legal basis: Art. 6, subs. 1 c), GDPR) or when it is necessary for the assertion, exercise or defence of legal claims (legal basis: Art. 6, subs. 1 f), GDPR).
f. Period of storage
The time specified in the "period of storage" paragraph indicates how long we use the data for the purposes in any given case. At the end of this period, the data will no longer be processed by us but will be deleted at regular intervals, unless continued processing and storage are required by law (in particular, because it is necessary to fulfil a legal obligation or for the establishment, exercise or defence of legal claims) or unless you grant us extended consent.
Online application portal: To ensure the application process is conducted proficiently, we require a reasonable time to evaluate applications, select applicants, conduct interviews, etc. You will be informed of the status of the application procedure via letters of confirmation that we will send by email.
Should an employment relationship be established, we are permitted to store your data on a longer-term basis in accordance with Art. 6, subs. 1 b) GDPR.
g. Data categories
The category names listed below are used for specific types of data in the following sections:
The passages below set out how your personal data are processed when you access our services (e.g., loading and viewing the website, opening the mobile app and navigating within the app). We would point out, in particular, that it is impossible not to send access data to external content providers (cf. subsection b.) due to the technical processes involved in transmitting information over the Internet. The third-party providers are themselves responsible for the privacy-compliant operation of the IT systems which they use. The service providers are required to decide how long the data will be stored.
a. Purposes of data processing, legal basis, legitimate interests (where applicable), and period of storage
Data category
Access data
Intended purposes
Establishing connection, presenting contents of the service, detecting attacks on our site due to unusual activities, fault diagnosis
Legal basis
Art. 6, subs. 1 f), GDPR
Legitimate interest, where applicable
Proper functioning of services, security of data and business processes, prevention of misuse, prevention of damage through interference in information systems
Storage period
4 weeks
Data category
Account data
Intended purposes
Identification, checking authorisation to call up the service
Legal basis
Art. 6, subs. 1 f), GDPR
Storage period
Until application documents are transmitted
b. Recipients of personal data
Recipient category
External content providers who provide content which is needed to display the service (e.g., images, videos, embedded postings from social networks, banner ads, fonts, update information)
Data concerned
Access data
Legal basis
Art. 6, subs. 1 f), GDPR; in case of transmission to the USA also Art. 45 GDPR in conjunction with the Commission Implementing Decision (EU) 2016/1250 of 12.07.2016 on the "EU-US Privacy Shield”
Legitimate interests, where applicable
Proper functioning of services, (accelerated) display of content
Recipient category
IT security services providers
Data concerned
Access data
Legal basis
Art. 6, subs. 1 f), GDPR
Legitimate interests, where applicable
Prevention of attacks through exploitation of security gaps/vulnerabilities
The tables below show how your personal data are processed when you subscribe to a newsletter:
a. Purposes of data processing, legal basis, legitimate interests (where applicable), and period of storage
Data category
Email address
Intended purposes
Verification of the application (double opt-in procedure), sending of the newsletter
Legal basis
Art. 6, subs. 1 b), GDPR
Period of storage
Duration of newsletter subscription
Data category
Personal master data
Intended purposes
Personalisation of newsletter
Legal basis
Art. 6, subs. 1 b), GDPR
Period of storage
Duration of newsletter subscription
Data category
Login data
Intended purposes
Traceability of newsletter registration/confirmation/deregistration
Legal basis
Art. 6, subs. 1 b), f), GDPR
Legitimate interest, where applicable
Proof of successful newsletter registration/confirmation/deregistration
Period of storage
Duration of newsletter subscription
Data category
Newsletter user profile data
Intended purposes
Reflection of interests in the composition of the newsletter
Legal basis
Art. 6, subs. 1 f), GDPR
Legitimate interest, where applicable
Improvement of our service, promotional purposes
Period of storage
Duration of newsletter subscription
b. Recipients of personal data
Recipient category
Newsletter distribution service providers
Data concerned
All data listed in a.
Legal basis
Processing on behalf of a controller (Art. 28 GDPR)
The tables below show how your personal data are processed when you submit an electronic job application via the careers section of our services.
a. Purposes of data processing, legal basis, legitimate interests (where applicable), and period of storage
Data category
Adress data, contact data
Intended purposes
Identification, contact, communication to initiate a contract
Legal basis
Art. 6, subs. 1 b), GDPR, Art. 9, subs. 2 b), GDPR
Period of storage
12 months after last activity in candidate profile or after consent was last given for extended storage
Data category
Personal master data
Intended purposes
Identification, contact
Legal basis
Art. 6, subs. 1 b), GDPR, Art. 9, subs. 2 b), GDPR
Period of storage
12 months after last activity in candidate profile or after consent was last given for extended storage
Data category
Application documents
Intended purposes
Selecting applicants
Legal basis
Art. 6, subs. 1 b), GDPR, Art. 9, subs. 2 b), GDPR
Period of storage
4 months after the conclusion of the application process and/or after consent was last given for extended storage
Data category
Information about your earliest possible start date, salary expectations, current or previous employment with HBM and how you became aware of the vacancy
Intended purposes
Selecting applicants, improving our recruitment processes
Legal basis
Art. 6, subs. 1 b), f), GDPR
Legitimate interest, where applicable
Improving our recruitment processes
Period of storage
12 months after last activity in candidate profile or after consent was last given for extended storage
b. Recipients of personal data
Recipient category
Company advertising the vacancy
Data concerned
Address data, contact data, personal master data, application documents
Legal basis
Art. 6, subs. 1 b), GDPR, Art. 9, subs. 2 b), GDPR
The tables below show how your personal data are processed in connection with the sending of press releases and information:
Purposes of data processing, legal basis, legitimate interests (where applicable), and period of storage
Data category
Personal master data, contact data, address data
Intended purposes
Identification, establishment of contact
Legal basis
Art. 6, subs. 1 b), GDPR
Legitimate interests, where applicable
Informing media representatives, maintaining contact with PR/journalists
Period of storage
Duration of registration
Data category
Role, medium represented, contact topics
Intended purposes
Checking qualification when distributing press materials
Legal basis
Art. 6, subs. 1 b), GDPR
Legitimate interests, where applicable
Informing media representatives, maintaining contact with PR/journalists
Period of storage
Duration of communication measures
The tables below show how your personal data are processed when you contact us via our feedback channels:
Purposes of data processing, legal basis, legitimate interests (where applicable), and period of storage
Data category
Personal master data, contact data, contents of enquiries/complaints
Intended purposes
Processing of customer enquiries and user complaints
Legal basis
Art. 6, subs. 1 f), GDPR
Legitimate interests, where applicable
Improvement of our service
Period of storage
During the processing of the enquiry
The tables below show how your personal data are processed in connection with your participation in the “Burda Running Challenge 2020”.
Purposes of data processing, legal basis, legitimate interests (where applicable), and period of storage
Data category
Personal master data, contact data
Intended purposes
Identification, contact, communication with the participants, registration
Legal basis
Art. 6, subs. 1 b), f), GDPR
Legitimate interests, where applicable
Informing our employees about the event
Period of storage
Up to one year after the event (limited)
Data category
Content of the enquiries
Intended purposes
Communication with the participants
Legal basis
Art. 6, subs. 1 f), GDPR
Legitimate interests, where applicable
Processing of participants' enquiries
Period of storage
Up to one year after the event (limited)
Data category
Running data, registration data
Intended purposes
Calculation of the running distance completed by participants, traceability of registration
Legal basis
Art. 6, subs. 1 b), GDPR
Period of storage
Up to one year after the event (limited)
Data category
Image and sound recordings
Intended purposes
Communication of the event in Burda's media outlets
Legal basis
Art. 6, subs. 1 a), GDPR
Period of storage
Until withdrawal of consent by participants
Here we explain the situations in which, when you use our services, your personal data will be processed to analyse the use of our services, and when tracking technologies will be used to track and analyse user behaviour, for example to show you tailored advertising.
Hubert Burda Media Holding Kommanditgesellschaft participates in the IAB Europe Transparency & Consent Framework and complies with its specifications and guidelines. Hubert Burda Media Holding Kommanditgesellschaft uses the Consent Management Platform with identification number 3.
a. Usage analysis for the purposes of legitimate interests (Art. 6 subs. 1 f) GDPR)
We perform usage analyses on the basis of Art. 6 subs. 1 f) GDPR. This means that we perform analyses following a weighing of interests. You can find an overview of the technologies and services used here. There you will also find an explanation of how each service works and which data is collected for processing.
In doing so, we pursue the legitimate interests of:
Can I opt out of data collection and analysis?
Yes. You can find out how to opt out of the relevant processing here.
b. Tracking on the basis of consent (Art. 6 subs. 1 a) GDPR)
We perform tracking provided that you have given consent. We explain the type and scope of tracking in the consent dialogue box. To clarify: if consent is not requested, this means that no tracking is performed on this basis.
Consent is voluntary. You give consent by choosing the relevant button in the consent dialogue box in our services. There you will find all necessary information about the type and scope of data processing.
Can I withdraw consent?
Once you have given consent, you can withdraw it at any time with future effect. You can find out about withdrawal options here. This does not affect the lawfulness of all processing performed up to the point at which consent was withdrawn.
This website may contain plug-ins from social networks such as Facebook, Twitter, LinkedIn or Xing, which are operated by third parties and which feature a button via which messages can be sent to the corresponding social network for various purposes, such as rating, recommending or sharing content. Our purpose and legitimate interest in this course of action is to publicise our services to greater effect. We configure our services in such a way that data are only sent if you press the button. The legal basis for data transmission in this case is Art. 6, subs. 1 f), GDPR. The respective provider is responsible for the privacy-compliant processing of the transmitted data.
If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing with future effect, which includes profiling to the extent that it is related to such direct marketing.
You also have the right, at any time with future effect and for reasons relating to your particular situation, to object to the processing of personal data concerning you which is based on Art. 6, subs. 1 e) or f), GDPR, including profiling based on these provisions.
The right to object may be exercised free of charge. In order to be able to process your request faster, please preferably use the form available at the following link:
Alternatively, you may reach us, for example, using the contact information provided in paragraph I.3:
Via Mail to: hbm@datenschutzanfrage.de
Via Phone: +49 (89) 9250 3252
You have the right to obtain confirmation from us as to whether or not personal data concerning you are being processed and, where that is the case, access to the personal data and the other information listed in Art. 15 GDPR.
You have the right to obtain from us the rectification of inaccurate personal data concerning you without undue delay (Art. 16 GDPR). Taking into account the purposes of the processing, you have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
You have the right to obtain from us the erasure of personal data concerning you without undue delay if one of the reasons listed in Art. 17, subs. 1, GDPR is applicable and the processing operations are not required for one of the purposes approved in Art. 17, subs. 3, GDPR.
You are entitled to obtain from us the restriction of the processing of personal data if one of the conditions laid down in Art. 18, subs. 1 a) to d) GDPR is met.
Under the conditions set out in Art. 20, subs. 1, GDPR, you have the right to receive the personal data concerning you which you have provided to us, in a structured, commonly used and machine-readable format and the right to transmit those data to another controller without hindrance on our part. In exercising your right to data portability, you have the right to have the personal data transmitted directly by us to another controller where technically feasible.
If the processing is based on your consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
You have the right to lodge a complaint with the supervisory authority responsible for our company. The supervisory authority responsible for our company is:
Landesamt für Datenschutzaufsicht, Promenade 18, 91522 Ansbach, http://www.lda.bayern.de